Creative.Brief.Informative: DYK - Did You Know?

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11:15 am - 12:15 pm

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Did You Know (DYK) is an award-winning creative marketing tool used to convey information and available resources quickly throughout an entire department. It engages staff with concise, informative messages aimed at improving overall internal communication. There may always seem to be new information that must be conveyed to staff, sometimes with implications for officer safety. DYK makes such knowledge-sharing challenges manageable, standing out as an innovative communication approach with a marketing format that effectively captures attention and provides a snapshot of the subject matter—including both a brief summary and contacts and links. This allows for a consistent and accurate delivery of information in a way that provokes interest while also providing resources for continued education on the topic. Attendees will learn all about the DYK tool and how beneficial it can be for communicating trends, issues, and safety concerns.